Greensboro, NC— South of France® natural soap introduces a new look and new experiential fragrances.
South of France® Natural Body Care, a leader in the all-natural soap category, reinforces its French heritage with six new fragrances that evoke the experience of an indulgent journey through the brand’s namesake region. New gift-able packaging features a whimsically illustrated map of what one might experience while wandering the byways along the Mediterranean Sea from Montpelier to Marseilles to Monaco.
The South of France® line also introduces a new pampering oval shape for its bar soap and a more ergonomically designed bottle for its hand wash bottle.
In all, the collection features 12 fragrances in 4 categories: Floral, Herbaceous, Fresh and Gourmand.
Floral fragrances include the original South of France® Lush Gardenia and new introductions Blooming Jasmine, Climbing Wild Rose and Lavender Fields. Herbaceous fragrances include Lemon Verbena and new fragrances Côte d’Azur (evoking a salty sea breeze mingling with olive and palm trees) and Herbes de Provence. Fresh fragrances include Green Tea and new addition Mediterranean Fig. Gourmand fragrances include Shea Butter, Almond Gourmand and Orange Blossom Honey.
“The pampering effect of our all-natural triple-milled formula, prized for its creamy, moisturizing and high performing lather, is enhanced by the indulgent new oval shape,” says South of France vice president Victoria Neilson. “We’ve always been a leader in innovative fragrances – now we’re drawing more from our heritage by developing unique, complex fragrances such as Cote d’Azur, that captures the scent of swaying palm trees and rich olive trees infused with the salty tang of the Mediterranean sea air.”
South of France uses a palm and coconut oil blend that is recognized and certified by the Leaping Bunny Program as a cruelty-free product that does not contain animal byproducts and is never tested on animals. South of France® uses a sustainable palm oil, earning it the Roundtable for Sustainable Palm Oil (RSPO) certification.
All South of France packaging is fully recyclable. The hand wash bottle is BPA-free. All products are free of glutens, sodium lauryl/laureth sulfate, EDTA, paraben and phthalates.
All 12 fragrances are available in the 6-ounce bar soaps. Eight of the 12 will be featured in the new 8-ounce Hand Wash bottles. Shea Butter, Lavender Fields, Green Tea and Lemon Verbena will also be available in 1.5-ounce travel bars.
With bars and liquid soaps at the suggested retail price of $4.99 and travel bars available at only $.99 suggested retail price, the new South of France products turn an everyday cleansing routine into an affordable, indulgent ritual with experiential fragrances that underscore the brand’s tagline: “Where will we take YOU today?”
Manufactured in the USA by Good Health® Natural Products, the original South of France soap formula was developed in 1999 by a French expatriate in the US. Today, South of France® soap is still kettle cooked in small batches using this traditional Marseille recipe with all natural vegetable ingredients.
About South of France® Natural Body Care
Based in Greensboro, NC, South of France® Natural Body Care is owned by Good Health® Natural Products, which also owns Good Health® Natural Foods, a leader in the natural snacks category. South of France was founded in 1999. Since then, it has become one of the top-selling brands of all-natural bar soap sold nationally in groceries, health food stores and via online merchants.
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